MarketShare adds Keller Fay WOM data to analytics engine
The company has already used Keller Fay’s TalkTrack data to test the impact of WOM in the automotive, financial services and technology industries – and it claims to have found “quantifiable links” to financial performance.
TalkTrack data is based on a daily survey that asks people to report on the conversations they have about brands across 15 distinct categories.
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