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NEWS1 June 2012

MarketShare adds Keller Fay WOM data to analytics engine

North America Trends

US— MarketShare has added word-of-mouth data streams from Keller Fay into its analytics engine to gain insights into the impact offline and online conversations have on marketing outcomes.

The company has already used Keller Fay’s TalkTrack data to test the impact of WOM in the automotive, financial services and technology industries – and it claims to have found “quantifiable links” to financial performance.

TalkTrack data is based on a daily survey that asks people to report on the conversations they have about brands across 15 distinct categories.