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NEWS4 February 2015

Marketing Workshop hires VP client services

News North America People

US — Alec Schendzelos has joined research and consulting firm, Marketing Workshop (MW) as vice-president of client services.

He had been working as a consultant for the past two years and prior to that worked for Directions Research for 15 years.

In his new role, Schendzelos will focus on consulting, business development, research design, analytics, and general client services. He will also be responsible for account team management, recruiting, and R&D initiatives.