Marketers think Brexit could disrupt data flow

The Direct Marketing Association’s (DMA) Data privacy – An industry perspective’ report found that only 25% were unconcerned and 90% of marketers want Britain to retain access to a ‘digital single market’ after Brexit.

The findings come as the government decided to delay the Brexit deal vote in Parliament, adding to the uncertainty over what future relations between the EU and UK would look like.

Chris Combemale, CEO of the DMA, said: “The challenges of a no-deal Brexit would be very complicated for British businesses, as the disruption to the free flow of data between the UK and EU would be very damaging and costly.

“Although larger organisations may have the resources to implement standard contract clauses to be able to continue data transfers in a no-deal Brexit scenario, SME’s will be seriously disadvantaged by the administrative burden. Marketing service providers offering cloud-based service solutions are already opening data centres in the EU to service their European customers as a part of their contingency planning.”