Marketers think Brexit could disrupt data flow

UK – Half of marketers ( 51%) are concerned that there will be a financial impact to their organisations if Brexit affects the free flow of data between the UK and EU.

Half an EU flag and half a UK flag

The Direct Marketing Association’s (DMA) Data privacy – An industry perspective’ report found that only 25% were unconcerned and 90% of marketers want Britain to retain access to a ‘digital single market’ after Brexit.

The findings come as the government decided to delay the Brexit deal vote in Parliament, adding to the uncertainty over what future relations between the EU and UK would look like.

Chris Combemale, CEO of the DMA, said: “The challenges of a no-deal Brexit would be very complicated for British businesses, as the disruption to the free flow of data between the UK and EU would be very damaging and costly.

“Although larger organisations may have the resources to implement standard contract clauses to be able to continue data transfers in a no-deal Brexit scenario, SME’s will be seriously disadvantaged by the administrative burden. Marketing service providers offering cloud-based service solutions are already opening data centres in the EU to service their European customers as a part of their contingency planning.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts