NEWS22 November 2012
UK — Marketers around the world are growing more pessimistic over their budgets, according to Warc’s latest Global Marketing Index (GMI).
Marketing spend indexed at 46 – a “sharp drop” after the 48.8 reported in October, Warc said.
GMI is based on monthly responses from a global panel of marketers. A score of 50 or above means that spend is “generally improving”.
Budgets were cut in Asia Pacific and Europe, with spend in the Americas “static” with an index reading of 53.8. For Asia Pacific the figure was 46.8 points and 42.6 points in Europe.
Staffing levels were up everywhere but Europe.
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