Market research viewing facility opens in Leeds

Blue Yonder launched Sense:lab in 2021 to conduct research with its clients, and has now opened the space for qualitative and workshop bookings.

The facility, located five minutes from Leeds city centre, offers live streaming and recording, access to sensory booths, a client viewing room, shower rooms and laundry facilities.

Ellie Atack, fieldwork manager, said: "After weeks of refurb, the facility is now ready to welcome clients and participants. The space is perfect for hosting research and is already buzzing with clients watching their fieldwork live, streaming it from around the world and the participants feeling right at home while taking part."

Mark Smethurst, operations director, said: "Our industry has faced numerous challenges in recent years, but our unwavering belief in the power of personal interactions has fuelled our commitment to face-to-face research. We are providing researchers and clients with an opportunity to connect with people and gain deep insights into consumer behaviour and preferences."