NEWS7 November 2011

Market Probe buys Illinois’s Richard Day Research

M&A North America

US— Market Probe has bought financial services and pharmaceutical market research specialist Richard Day Research, based in Evanston, Illinois.

Company founder Richard Day, a former president of the Council of American Survey Research Organisations, said the acquisition “brings us access to systems, technologies, advanced analytic solutions and innovations that a larger company offers”.

“We believe that Market Probe’s global presence along with its advanced technology will benefit our clients as well as our staff,” Day said.

Market Probe CEO T R Rao (pictured) said the acquisition would strengthen the company’s position in the financial services and pharmaceutical markets.