A minimum of 500 people in each country will be surveyed. The resulting data aims to pin down the psychographics of shoppers, their behaviours and habits, and their perceptions of brand visibility and brand personality.

The research will also seek to gauge shoppers’ satisfaction levels with malls, stores and hypermarkets, and the influences on their choice of brands and shopping venues.

Maktoob Research general manager Tamara Deprez (pictured) said: “We have conducted a couple of syndicated studies over the past years, such as our Travel Monitor and Mobile Syndicated Study, but it is the first time that we are running this shopping syndicated study, after many requests from regional and international advertising agencies and FMCG clients.”