NEWS6 July 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UAE— Maktoob Research is launching a syndicated study of shopping trends across Egypt, Jordan, Saudi Arabia and the United Arab Emirates.
A minimum of 500 people in each country will be surveyed. The resulting data aims to pin down the psychographics of shoppers, their behaviours and habits, and their perceptions of brand visibility and brand personality.
The research will also seek to gauge shoppers’ satisfaction levels with malls, stores and hypermarkets, and the influences on their choice of brands and shopping venues.
Maktoob Research general manager Tamara Deprez (pictured) said: “We have conducted a couple of syndicated studies over the past years, such as our Travel Monitor and Mobile Syndicated Study, but it is the first time that we are running this shopping syndicated study, after many requests from regional and international advertising agencies and FMCG clients.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Cultural strategy is about better understanding and reflecting people’s lives, and making sure brands act on better… https://t.co/9noaDFLgXQ
Comscore rebrands programmatic taregting business https://t.co/dP0nj1Ihb7 #mrx #marketresearch
Splio acquires Tinyclues https://t.co/ThBftrS6of #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Senior Research Executive – Consumer Research and Insights
£28,000–£30,000 + Strong Benefits
Hasson Associates
Senior Research Executive – Consumer Psychology
£28000–32000
Spalding Goobey Associates
Director – New Business – Strategic Communications & Reputational Transformation Research
To £130,000 + Bens
Related Articles
RT @researchlive: Cultural strategy is about better understanding and reflecting people’s lives, and making sure brands act on better repre…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments