NEWS21 October 2019
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS21 October 2019
US – The majority of US adults say they intend to take part in the country’s 2020 census, but reluctance is higher among minority groups, according to a survey from Pew Research Center.
With the decennial count taking place on 1st April next year, 84% of respondents in the Pew survey said they ‘definitely or probably will participate’.
Around 16% expressed some uncertainty about completing the census – including those who say they ‘might or might not’, ‘probably will not’ or ‘definitely will not’ participate.
Black and Hispanic respondents were more likely to say they probably or definitely will not, or might or might not take part in the census – 26% of black respondents and 21% of Hispanic respondents, compared to 12% of white survey respondents.
While most respondents ( 78%) felt that completing the census questionnaire would neither benefit nor harm them personally, some feel it will harm them, including 4% of Hispanic adults, 3% of black adults and 1% of white adults.
Pew conducted the survey online using its American Trends Panel between 16th-29th September among 6,878 adults. The survey was conducted in English and Spanish.
Awareness of the census is high, with 98% of respondents saying they had heard of it. The census received a large amount of media coverage earlier in the year, after the Trump administration dropped its plans to include a citizenship question following a Supreme Court ruling. Critics of the question said it could negatively impact turnout and data quality.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Artificial intelligence has numerous benefits for marketing. Rachael Kotadia looks at how AI can help:… https://t.co/pzwQU09DhF
Streaming service subscriptions rise in Q1 2022 https://t.co/wC426xb4kt #mrx #marketresearch
Hypothesis nominates new CEO https://t.co/OSNvwqggyn #mrx #marketresearch
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Town/Country: London
Tel: +44 (0)20 7401 4000
We specialise in conducting research with teachers, parents, children and young people. Our insights help brands and organisations to understand the needs, interests and behaviours of these audiences. Our impact . . .
Related Articles
RT @John_Bizzell: Here are some FAQs from last year - all answers still apply, though the deadline is 4pm on Monday 4 July and the #MRSawar…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments