NEWS18 May 2010

Mag ad researcher Mediamark rebrands as GfK MRI

North America

US— Magazine measurement agency Mediamark Research & Intelligence is rebranding as GfK MRI in a move that acknowledges its ownership by the GfK Group, headquartered in Germany.

Mediamark was previously part of NOP, which was sold by United Business Media to GfK in 2005 for £383m.

Headed by CEO Kathi Love (pictured), the company is widely-known for its Survey of the American Consumer and its magazine ad effectiveness studies.