NEWS11 December 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS11 December 2009
US— Mobile technology firm MacroSolve has developed an iPhone app for restaurants to gather feedback and gain insight from their customers.
The DineInsight tool allows restaurants to build and manage their own apps that provide information on menus and promotions as well as giving diners a platform to leave feedback and comments.
One of the first restaurants to develop its own app was Oklahoma-based Gaetano’s Pizzeria and Creamery, whose founder Doug Mitch said: “We are super excited to provide this innovative mobile app to our customers. It will help us reach them in a new and unique way, giving them access to special offers and promotions. We pride ourselves on our service and quality food and feel that by launching our own branded mobile app we are at the forefront of customer service and relations in the restaurant industry.”
MacroSolve said that the app, which is powered by technology provided by ReForm XT, will be developed for other industries in the future.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Survey questions asking participants to categorise themselves by race are still essential to provide a metric for u… https://t.co/yMOW4vVrcw
ESRC opens environmental research fund https://t.co/PrdQd3uuWq #mrx #marketresearch
Voxco acquired by private equity company https://t.co/0SvakRlTaO #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Client Lead Director – Digital Insights Consultancy
c. £100,000 plus uncapped bonus
Resources Group
Senior Research Executive – Consumer Research and Insights
£28,000–£30,000 + Strong Benefits
Spalding Goobey Associates
Associate Director (RM&rsquos will also be considered) – Mixed Methods – Social Research
£40,000 – 55,000 + bens
Featured company
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments