Lucid partners with Amazon Ads

Verified partner status on Amazon Ads Partner Network will allow users to access a brand lift measurement tool within the Amazon DSP and Twitch Ad Server, powered by Lucid Impact Measurement.

The agreement allows clients to understand the impact of their advertisements across Amazon Ads services on desktop, mobile web and app and cross-screen packages.

Properties include but are not limited to Amazon DSP, Twitch, FireTV and Amazon Freevee with regional availability.

Laura Manning, senior vice-president measurement at Cint, said: “Today’s world demands that we be more agile in our campaign strategies. Marketers need to have access to readily available insights that they can act on quickly.

“Our collaboration with Amazon Ads is designed to help advertisers globally get statistically significant results and greater depth of insights more often. Across all digital properties, we want to demonstrate the true impact of their brand campaigns and show real business results.”