NEWS16 July 2009
UK— Direct marketing and data analytics firm Targetbase Claydon Heeley (TBCH) has appointed Angela Livingstone as head of analytics.
TBCH was formed last summer by marketing services group Omnicom, which merged its US-based direct marketing and data analytics firm Targetbase with UK creative marketing agency Claydon Heeley.
Livingstone said: “One of my key responsibilities is to bring together the technology of the team in the US with the insight of the UK team – a challenge that I look forward to rising to.”
She joins TBCH from ad agency Archibald Ingall Stretton where she was head of data planning, working with brands such as O2, Abbey, EDF Energy and Vodafone.
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