LivingLens adds to advisory board

Murphy is executive editor and producer of GreenBook and producer of Insight Innovation Exchange (IIeX), while Archibald’s career includes roles with Iconoculture, Genworth Financial, Capital One and Marriott.

The additions will aid LivingLens’ continued expansion into North America, according to the company.

Carl Wong, chief executive of LivingLens, said: "[Murphy and Archibald] share our passion for the market research industry and in particular, for harnessing technology to help understand consumers.”

He added: “Their breadth of experience will be invaluable as we continue to grow globally.”