NEWS9 March 2020

LiveRamp releases Safe Haven

Data analytics News North America Privacy

US – Data accessibility business LiveRamp has released Safe Haven, its new platform for brands and their partners to securely share data.

LiveRamp Safe Haven allows omnichannel data and audience collaboration in a neutral, permission-controlled environment to ensure data security. Its advanced analytics tools help brands, retailers and media networks collaborate with their partners and extract insights from event-level data to inform business decisions.

Warren Jenson, president of LiveRamp, said: “The vision for this platform is to create natural data sharing relationships between brands and their partners to deliver the best possible customer experiences. For example, if you’re a retailer, you’ve historically been limited in your ability to deliver shopper insights to your CPG partners. With LiveRamp Safe Haven, you now have the capability to collaborate with your CPGs and provide them the insights they need to better serve your mutual customers.”