Live television viewing falls, survey finds

The media agency’s latest Covid-19 Media Behaviours Report says that while media consumption and consumer behaviour has stabilised, live television had the biggest fall in viewership since the last survey a fortnight ago.

The survey of 1,498 people across the UK also showed the fall in watching live television was highest among the 25 to 34-year-old age group, which saw a decline of 11%.

There was also an 8% fall in 18 to 24-year-olds watching live television, the survey found.

Facebook and LinkedIn both saw a 2% net increase since the last survey, with a particularly high increase among older consumers.

Use of LinkedIn rose 5% among the 55 to 64 age group, while Facebook saw a rise of 7% among the over 65s.