The association, which aims to lead the growth of mobile marketing and advertising, will use Lightspeed’s panel to conduct monthly surveys into topics affecting mobile marketers.

Studies will take place across the UK, France and Germany with the first survey focusing on mobile banking.

The MMA’s European managing director, Paul Berney, said: “We are delighted to name Lightspeed Research as our official research partner. They have extensive experience in researching the mobile market and as such, will enable us to deliver timely, relevant and highly meaningful insights to our European membership base.”

Lightspeed CEO David Day (pictured) said: “This agreement enables us to widen our network and increase awareness and expertise in this area. We look forward to working with the MMA and their members to reveal new trends in the growth of mobile marketing and its associated technologies.”