Lightspeed enhances survey platform

Features of Intelligent Components includes built-in layout rules, touch screen optimisation and responsive components that allow respondents to answer a survey on their smartphone or tablet in portrait or landscape mode. 

"Reaching consumers efficiently and effectively on mobile devices is increasingly important," said Daniel Fitzgerald, chief client and marketing officer at Lightspeed.

"Our Intelligent Components are part of an ongoing effort to advance panellist engagement; our QuestionArts team, which has been recognised as a leading authority in progressive online survey design methods, has worked scrupulously to assure that the survey experience not only upholds, but surpasses industry standards."