NEWS12 July 2012
US— Ad agency Leo Burnett USA has worked with brand consultancy Protobrand to develop a new qualitative research tool called MetaphorMining. It aims to help the agency and its clients understand human behaviour and how people perceive and relate to brands.
MetaphorMining uses visual psychology techniques through an online platform to conduct brand metaphor research without geographic biases or constraints, the partners say.
“As part of our ongoing mission to bring ‘HumanKind’ thinking into every facet of our business, MetaphorMining is a breakthrough in understanding human behaviour,” said Stephen Hahn-Griffiths, chief strategy officer, Leo Burnett USA.
Related Articles
The world's leading job site for research and insight
Spalding Goobey Associates
Market Research Executive, International Political & Public Affairs Research
£28–32,000 depending on experience
Resources Group
Business Development Director – Tech/Data Collection Platform
£^0–75,000 plus strong bonus
Resources Group
Quant Senior Project Manager – 12 month contract
£Excellent + Bens
Featured company
-
Town/Country: Aylesbury
Email: enquiries@2-europe.com
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments