Leo Burnett USA to use online qual tool from Protobrand
MetaphorMining uses visual psychology techniques through an online platform to conduct brand metaphor research without geographic biases or constraints, the partners say.
“As part of our ongoing mission to bring ‘HumanKind’ thinking into every facet of our business, MetaphorMining is a breakthrough in understanding human behaviour,” said Stephen Hahn-Griffiths, chief strategy officer, Leo Burnett USA.
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