NEWS15 December 2016

Lens opens its doors

New business News People UK

UK – A new insight-led consultancy, Lens, specialising in qualitative research, experience design and customer journey mapping, has been set up by two ex-Nunwood market researchers.

Vicky Smith_lens_crop

Vicky Smith (pictured) and Helen Fennell have founded the agency, having both started their careers in qualitative and social research. They worked together for five years at Nunwood – now KPMG Nunwood.

They work in both B2B and B2C across financial, retail, utilities, telecoms, FMCG and travel sectors.