Laben to lead Research Now SSI

US – The Research Now and Survey Sampling International (SSI) merger has met all global regulatory requirements and been completed with Research Now’s CEO, Gary Laben leading the new company called Research Now SSI.

Gary_Laben_crop

Court Square Capital Partners and HGGC, the respective current majority owners of Research Now and SSI, will remain majority owners of the combined business. The financial details of the merger have not been released.

The new company is now the market research industry’s largest online panel data and technology-based research solutions company, based on opted-in data.

Laben said: "Together, we are exceptionally well-positioned for growth in our established market research customer base as well as in new, strategic areas that span the entire marketing continuum of data-driven consumer engagement.

"With our core asset of verified, opted-in data, and an innovative approach to marketing services based on actual voice of the consumer, we can offer existing and new customers new ways to achieve optimised marketing performance."

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts