Laben to lead Research Now SSI
Court Square Capital Partners and HGGC, the respective current majority owners of Research Now and SSI, will remain majority owners of the combined business. The financial details of the merger have not been released.
The new company is now the market research industry’s largest online panel data and technology-based research solutions company, based on opted-in data.
Laben said: "Together, we are exceptionally well-positioned for growth in our established market research customer base as well as in new, strategic areas that span the entire marketing continuum of data-driven consumer engagement.
"With our core asset of verified, opted-in data, and an innovative approach to marketing services based on actual voice of the consumer, we can offer existing and new customers new ways to achieve optimised marketing performance."
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