Members will consist of business decision makers, investors and professional financial advisers who make up Kiplinger’s online traffic.

USamp clients, as well as the publisher itself, will be able to use the panel for survey research purposes.

Gregg Lavin, co-founder and president of uSamp, said: “Kiplinger is a highly respected name among both financial services professionals and consumers. [It] recognises the tremendous value in branding itself and getting closer to its customer base.”