Kinesso introduces adtech platform

US – Marketing intelligence company Kinesso has developed nine APIs for the live interface it unveiled last year, which is now named Kanvas.

Conceptual image of a data platform

The platform allows users to address various advertising and marketing technology challenges, including defining audiences, creating insights and running and optimising campaigns. The result of over two years of development, Kanvas is expected to achieve double-digit growth in 2022.

By plugging into existing Kinesso solutions, customising them, or building new adtech and martech solutions, this approach is said to “encourage innovation, while cutting costs and timescales.”

Kanvas provides brands and agencies with a number of tools, including access to development and innovation in one interface, allowing users to access untapped audiences, create campaign insights and analytics and use data to drive campaigns. The platform also features taxonomy standardisation to ensure accurate campaign measurement.

“By putting the power of Kinesso’s technology directly into the hands of agencies and brands, Kanvas helps businesses achieve results that are meaningful in a low-code and customisable way; the use cases are endless,” said Graham Wilkinson, executive vice-president of product innovation at Kinesso.

“Kanvas fuels innovation by being open, accessible and infinitely customisable and is built for advertisers by advertisers. I look forward to seeing the many ways the platform contributes to better marketing experiences for [both consumers] and businesses.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts