NEWS29 May 2013

Kinesis Panel integrates with Fulcrum

North America Technology

US — Market research software provider Kinesis Survey Technologies has integrated its online research panels software program, Kinesis Panel, with Federated Sample’s Fulcrum platform.

The company said that the integration would enable the monetisation of panel assets through the sale of unused sample while retaining control over their use.

The integration comes the year after the Kinesis and Federated Sample started a strategic partnership with a primary goal of increasing automation in all aspects of online research data collection.

Kinesis CEO Leslie Townsend said: “Panel owners can control precisely which panel assets will be used, how often, by whom, and under the specific business rules that they wish to dictate.”