NEWS26 June 2009
Kim Dedeker has had to look at the question of online research quality from every angle.
She was in charge of research at P&G until recently, has now come to the agency side in a new senior role with Kantar, and has played a central role in the Advertising Research Foundation’s industry initiatives.
Robert Bain met with Kim to get her take on how the industry is dealing with online quality.
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2 Comments
Edward
13 years ago
Hi, am a subscriber/ MRS member, missed this article when it originally appeared, how can I get hold of a copy/ access it online?
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Brian Tarran
13 years ago
Sorry, Edward – system gremlins stole the audio player. I've added a link to the file now so you can have a listen. You might also want to check out 'The standard bearers' and 'Moving the online quality debate forward' in the Related Articles sidebar.
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