Kids & Youth Research

What does it feel like to be a young person growing up in 21st-century Britain? How do they identify and express themselves? How do they want to communicate and relate with each other and with third parties?

We selected the very latest research projects to try and answer all these questions and more in just one day. As well as assessing innovative research methods this conference also raised important questions about the responsibilities that researchers and marketeers have when engaging and influencing this fascinating segment.

Key case studies from MTV and Levi Strauss and insights from the BBC, IKEA, Department of Education, Girlguiding UK, NHS Tower Hamlets, Hothouse Fiction and from young people themselves

Download conference presentations here