NEWS23 March 2012

Ketchum and The Modellers team up on analytics

Data analytics UK

US— PR agency Ketchum has partnered with Omnicom-owned research agency The Modellers to launch an analytics service helping clients measure the return on their PR investment.

The two companies will offer a range of analytical tools on top of Ketchum’s existing suite of measurement tools.

Ketchum CEO Raymond Kotcher (pictured) said: “With analytics at the forefront of our industry and a key priority for Ketchum in 2012 and beyond, we committed to identifying a top partner that could help us add even greater value to the work we do for our clients. With the expertise and insights from The Modellers’ data, we can provide our clients with strategic communications guidance about their marketing budgets.”

Clients who have already signed up to work with the partnership include the Leukemia and Lymphoma Society.