Ketchum and The Modellers team up on analytics

The two companies will offer a range of analytical tools on top of Ketchum’s existing suite of measurement tools.

Ketchum CEO Raymond Kotcher (pictured) said: “With analytics at the forefront of our industry and a key priority for Ketchum in 2012 and beyond, we committed to identifying a top partner that could help us add even greater value to the work we do for our clients. With the expertise and insights from The Modellers’ data, we can provide our clients with strategic communications guidance about their marketing budgets.”

Clients who have already signed up to work with the partnership include the Leukemia and Lymphoma Society.