NEWS25 August 2016

Kantar retains Norwegian TV ratings contract

Europe Media News

NORWAY — Kantar will be responsible for Norway's TV audience measurement service for five years from 2018, with the option to extend to 2028. 

Man watching TV_crop

The service will measure all TV and video content, wherever its consumed. It will be comprised of two panels, which Kantar Media will fuse together in the early hours of each morning to report a single data set, as the Norwegian TV currency moves to a ‘Total TV and Video rating’ (TVOV) approach. 

The first panel, a single source representative panel of 3,000 people (aged between 10 to 79 ), will measure viewing on the TV set, whether live, time-shifted or on-demand, as well as all TV and video content that is streamed or accessed over the internet through tablets, smartphones, PCs and connected devices. This panel will be supplemented by a smaller panel of 300 children aged between two and nine-years-old.

The second panel will measure all TV and video content consumed out of home, based on a representative sample of 1,500 individuals aged 10+.