NEWS4 November 2021

Kantar Marketplace hits $100m revenue milestone

Data analytics News North America

US – Kantar has announced that cumulative revenues for its market research platform, Kantar Marketplace, have reached $100m after two-and-a-half years of operation.

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Launched in mid-2019, Kantar Marketplace offers insights professionals, marketers and agencies the ability to access consumer data quickly.

The automated platform includes a range of insights tools to offer insights on whether their marketing is likely to drive sales and brand equity.

Year-to-date (YTD) figures for 2021 show that Kantar Marketplace, which is available in 65 markets globally, is testing approximately 1,000 creative and innovation assets per month, up 250% compared with 2020 YTD. Around 500 clients use the platform, an increase of 150% on 2020, including Coca-Cola, Diageo, Johnson & Johnson and Mastercard.

The newest tool on Kantar Marketplace is designed to support the innovation and product development lifecycle. This builds on the creative effectiveness, media optimisation and brand insights solutions available on the platform.

Will Galgey, managing director at Kantar Marketplace, said: “To have achieved $100m in sales just 30 months from launch is a ringing endorsement of the platform and our team. The growth in client users, as well as the increasing frequency with which clients turn to the platform to address their research needs, gives us great confidence that Kantar Marketplace will only go from strength to strength as more products and clients come on board.”