Kantar launches Express Surveys in US

Express Surveys allows users to create simple surveys, with access to more than 1000 profiling attributes, with answers to between one and 20 questions available in hours, or even minutes.

It can be used to answer queries about consumer opinions, check hypotheses about consumer preferences, choose product names, and evaluate a new idea on logos or packaging design.

Marc Ryan, chief data officer, Kantar said: “Kantar Marketplace is a one-stop shop for Kantar’s growing portfolio of quick turnaround research solutions that meet clients evolving needs for fast, robust insight. The pace of marketing means you can’t afford to wait days for insights and answers. The expansion of our online research and insights store to include Express Surveys means our clients can act quickly and with confidence.”