NEWS25 September 2013

Kantar launches audience data on the go

Data analytics UK

UK — Kantar Media has rolled out audience data applications for mobile devices.

The mobile ‘app’ version of InfoSys+, Kantar Media’s TV audience analysis software, provides 24-hour access to essential TV viewing analysis on the move.

The company said the app complemented the in-depth and granular analysis enabled by the core Infosys+ desktop software and provided overnight TV ratings information, as well as historical analysis of specific programmes and channels for comparison. 

Sergio Stradolini, global client software director at Kantar Media Audiences said: “The importance of having access to audience data on the go, 24/7, cannot be underestimated and this new mobile app recognises our commitment to meeting the needs of our InfoSys+ users in 34 countries.”