Kantar hires Canada CX lead

Baskey was previously director of customer experience insights at BMO and has also held roles at Maritz CX and Hotspex.

The newly created role is part of Kantar’s move to strengthen its customer experience offer and partnerships with customer experience platform providers. Baskey will be responsible for growing the CX and CX+ business in Canada.

Scott Megginson, president, insights division, Canada at Kantar, said: "Cam brings Kantar a unique set of skills for implementing strategies from the boardroom to the front line. His holistic view of customer experience, employee experience, and user experience will help clients to put these pieces of the puzzle together to build winning strategies."