Kadence to boost London CATI stations
The expansion comes at a time when most other research agencies are choosing to reduce the use of CATI in order to focus on online methods, says chairman Simon Everard (pictured).
“We are aware that our decision to increase the number of CATI stations in the UK appears to buck the trend,” he says, “but it is our belief that CATI continues to be a successful method for capturing quality data in the harder to reach markets and sectors.”
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