NEWS7 August 2023

Julian Adams founds research agency

Behavioural science New business News UK

UK – Former Motif head of research Julian Adams has launched a research company that aims to understand people’s personal experiences and identities.

Julian Adams

The company, called De Novo Research, will explore the social context of experience and define identity through people’s histories, values, beliefs, dreams and fears.

De Novo Research will use market research methodologies as well non-verbal communication, systems analysis and environmental psychology in its work.

Adams (pictured) had been at Motif since October 2021 and is also part-time associate lecturer at the University for the Creative Arts.

Adams said: “I’m very excited to be launching De Novo Research at a time when brands are increasingly looking to gain a deeper and more nuanced understanding of their customers.”