NEWS9 July 2013

JTN Research extends Confirmit’s coverage

Europe New business UK

UK — JTN Research has extended its use of global software provider Confirmit’s mobile service coverage across its entire portfolio of proprietary panels.

Less than a year ago, the market research firm implemented Confirmit’s Horizon platform across its core survey design and programming solutions but now plans to broaden the coverage as the share of mobile device users has significantly increased in the last six months amongst panelists in Central and Eastern Europe.

JTN Research plans to utilise the mobile channel more extensively in the field as part of its ongoing commitment to improve panelist experience.

Tim Hannington, EVP, Confirmit said: “We are delighted that Confirmit has enabled JTN Research to extend its market research offering by making full use of mobile across all 11 panels and to grow its business as a whole.”