NEWS20 January 2022

Iterable expands leadership team with new chief marketing officer

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US – Cross-channel marketing platform Iterable has appointed Adriana Gil Miner as chief marketing officer (CMO).

Head shot of Adriana Gil Miner

Gil Miner will be responsible for managing all aspects of Iterable’s marketing efforts, including customer advocacy, strategy, communications, brand management and global events. Before joining Iterable, Gil Miner served as CMO of Qumulo, an enterprise data storage operator.

Prior to Qumulo, Gil Miner was SVP of brand marketing & events at Tableau, where she helped it grow from a $250 million to $1+ billion company through the Salesforce acquisition. Gil Miner also led go-to-market strategy as head of marketing at Artefact, a product design consultancy, and also worked at well-known companies such as American Express, Digitas and Weber Shandwick.  

Gil Miner will speak at Activate Virtual on 6 April, the first stop in Iterable’s 2022 Activate event series, which brings industry players and brands together from around the world to discuss the latest trends in customer experience.

Commenting on the appointment, Andrew Boni, co-founder and chief executive of Iterable, said: “Adriana is an exceptional leader with an impressive track record of success building and scaling high-impact marketing teams. With over two decades’ experience managing marketing operations at both B2C and B2B organisations, she has a unique and intimate appreciation for the work of our customers – those marketing practitioners and executives who are ‘in the trenches’ building connected customer experiences.

“Adriana will be a close ally and valuable partner to the Iterable community, working closely with customers to drive growth and revenue for their brands and businesses. Importantly, she will be an invaluable asset as we continue our expansion into new markets around the world.”