ISC-CX releases Covid-19 retail feedback tool

GERMANY – Customer experience and strategy firm ISC-CX has launched a real-time feedback system for Covid-19.

supermarket shopper pushing trolley in front of grocery shelves

Covid-19 Feedback will allow retailers to get reports from customers about whether social distancing measures were properly in place at shops or during deliveries.

The tool works by giving customers a QR code that links to a 60-second survey to be completed through their smartphone.

Questions include whether protective equipment was used by employees, whether hand sanitiser was available and whether social distancing measures, such as remaining two metres apart, were observed.

Customers can also report whether they were satisfied with the measures put in place by the company.

Reinhold Auer, managing director of ISC-CX, said: “Especially in these times, it is extremely important that customers and companies communicate and align themselves to maintain safety standards – and preferably in a ‘contactless’ way using their own smartphones.

“Retailers do not know for sure if their customers feel safe unless they ask them in real-time.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts