NEWS10 July 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK— Information Resources Inc (IRI) has launched Liquid Modelling, an analytics tool for manufacturers and retailers, in the UK.
The company claims that the product can allow data to flow from EPOS devices in-store to IRI’s databases and analytics systems in seconds.
Hans Jessen, executive director at IRI, said: “The industry is desperately looking for ways to accurately monitor behaviours in order to achieve the most profitable outcomes. One of the unique attributes to Liquid Modelling is found in the ‘what-if’ scenario planning, which allows manufacturers and retailers to run simulations in order to choose one that is most effective, efficient and profitable.
“This replaces what were once emotional decisions with ones of hard core scientific insight. Through leveraging Liquid Modelling we have discovered, for example, that some brands have been on promotion for so long that clients have lost sight of the base price. Because of its performance, Liquid Modelling can begin paying for itself almost from day one.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Cultural strategy is about better understanding and reflecting people’s lives, and making sure brands act on better… https://t.co/9noaDFLgXQ
Comscore rebrands programmatic taregting business https://t.co/dP0nj1Ihb7 #mrx #marketresearch
Splio acquires Tinyclues https://t.co/ThBftrS6of #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Qual SRE, Healthcare Branding
£35000–45000
Spalding Goobey Associates
Director – New Business – Strategic Communications & Reputational Transformation Research
To £130,000 + Bens
Network Rail
Research & Insight Manager
Band 4B, £34,050–£38,305
Featured company
RT @researchlive: Cultural strategy is about better understanding and reflecting people’s lives, and making sure brands act on better repre…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments