Gammell will provide direction and oversight of IRI’s SKB database of shoppers from around the US. 

Anthony Graham (pictured), who has joined the big data and technology specialist from clothing retailer Edcon, has replaced Gammell as executive vice president of international solutions and innovations. He will be based in IRI’s UK office in Bracknell.

“We are delighted at the appointment of Anthony," said José Carlos González-Hurtado, president of international at IRI. "He brings more than 20 years of expertise in data analytics, customer centricity and digital marketing to his new role and a very strong knowledge of the consumer retail market.

“He has successfully created several leading loyalty programmes and customer databases in the UK and South Africa, and his strong customer engagement has enabled him to lead business development efforts and partner relationships with a variety of blue chip organisations.

"His consumer retail knowledge combined with his strong analytics expertise in international environments will play a key part in realizing our ‘Growth Delivered’ strategy.”