Ipsos-ASI selects North America regional presidents

Ipsos-ASI, the advertising research practice of French MR group Ipsos, has appointed Lana Busignani and Pam Maltby as presidents for the North America West and East regions respectively.

Jim Thompson, president and CEO for Ipsos-ASI Worldwide, said: “Lana and Pam’s expertise and experience in building brand equity, their tremendous passion for their work, and their demonstrated leadership acumen will strengthen the management and focus of Ipsos-ASI in North America.“

Both Busignani and Maltby will be responsible for leading the North American advertising research teams, and collaborating with other Ipsos member companies to serve local and multinational clients.