NEWS16 June 2020

Ipsos launches Iraq online panel

Middle East and Africa News

IRAQ – Ipsos has expanded its Middle East and North Africa (MENA) online access panel to include Iraq.

The panel offers access to 8,000 panellists in both Arabic and Kurdish.

It adds to Ipsos Interactive Services’ (IIS) existing panel covering Saudi Arabia, United Arab Emirates, Qatar, Egypt, Lebanon, Jordan, Morocco and Kuwait.

Joseph Habre, chief executive of IIS and operations in Mena and Ipsos in Lebanon, said: “The expansion of our online panel into Iraq is a step forward to help clients to move to digital and keep up with consumers’ rapidly changing behaviour and needs.”