NEWS21 March 2022

Ipsos launches Asia-Pacific online research platform

Asia Pacific Data analytics News

ASIA-PACIFIC – Ipsos has announced the launch of online market research platform Ipsos.Digital in 14 markets in Asia-Pacific.

Conceptual image of a data platform

Ipsos.Digital will be available in Singapore, Malaysia, the Philippines, Indonesia, Vietnam, Thailand, India, Taiwan, South Korea, Japan, China, Hong Kong SAR, China and New Zealand. The platform is already live in Australia.

The self-service, end-to-end platform offers clients fast, simplified access to Ipsos’s global research capabilities and insights. It provides access to Ipsos’ fully integrated online panels of consumers. The company has developed the proprietary platform to offer clients technology tools and professional expertise, providing as-needed access to its teams across the world.

The Ipsos.Digital platform contains a range of tools including FastFacts, its DIY research tool allowing users to build their own surveys. Clients can choose from more than 700 pre-defined category targets, or create their own bespoke definitions.

Other tools include two Ipsos flagship tools: InnoTest (innovation testing), Creative|Spark, and Creative|Spark Digital ( 24-hour turnaround creative assessment tool).

The platform’s main benefits are described as being speed – it has the ability to access research responses within 24 hours; simplicity of use – it provides DIY functions and the ability to access a research expert at any stage; security – it offers time efficiencies without compromising quality; and substance – users are able to design bespoke surveys or a specialised Ipsos tool.

“Ipsos.Digital is a revolutionary step for us, with real-time, self-serve consumer research”, commented Yang Kil, Ipsos Chief Growth Officer, APAC. “Our clients need to make faster decisions than ever to cope with rapid changes in consumer behaviour and Ipsos.Digital answers these needs. Its fast turnaround time, from set-up to delivery, ensures high data quality,”

He continued: “It reflects our commitment to outstanding research quality and turning data into actionable insights. In an ever-growing DIY market, we bring a unique alternative that combines technology with state-of-the-art knowledge and applies our principles of security, simplicity, speed and substance.”

Ipsos.Digital chief executive Andrei Postoaca added: “The digitalisation of market research, like that of most industries, has risen significantly over the last few years. The global pandemic has accelerated this trend, making the ambitious vision of the democratisation of market research a reality.

“We are delighted to launch our digital platform in Asia, the power of Ipsos.Digital is its ability to streamline processes and enable clients to access insights in hours rather than days or weeks. Platform users can work on their own, or obtain assistance from relevant Ipsos experts around the world.”