Ipsos launches advertising analysis tool

Instant|Labs, which is available in 23 languages, provides early-stage creative insights and ideas for how advertising can best engage and resonate with consumers.

The tool is part of Ipsos’ wider set of advertising products, and enables online interactions with consumers, Ipsos researchers and creative agency staff to allow clients to examine the impact of their advertising.

Shaun Dix, global leader of creative excellence at Ipsos, said: “Instant|Labs is a powerful tool for advertisers globally to get fresh insights, virtually and fast in a rapidly changing environment.

“They have already enabled leading advertisers in fast-moving consumer goods, tech and finance sectors to accelerate their communication development path and drive better business results.”