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NEWS8 May 2019

Ipsos hires Mackey to lead UX in North America

News North America People

US – Research and insights organisation, Ipsos, has appointed Peter Mackey as executive vice-president and head of Ipsos’ user experience (UX) and human factors (HF) in North America.

In this role, Mackey will lead Ipsos’ 70+ team of UX, HF and human machine interface (HMI) experts.

He was previously head of strategic innovation for Wizer and has also held  several roles at Hall and Partners, including head of global qualitative and CEO of New York.

Pierre Le Manh, CEO North America of Ipsos, said: “UX is an important area of expertise for Ipsos, strengthened by our recent acquisition of several divisions of GfK. We are experiencing strong growth in this area, fuelled by the recognition in all sectors of the economy that design is an essential component of the total brand experience, and products success.”

Mackey added: “The emerging trends of ethical design, AI influenced design, along with the ever-increasing importance of privacy and security, means that, now more than ever, user needs must be at the centre of any product or service.”

@RESEARCH LIVE

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