Ipsos Healthcare rolls out ‘next gen’ EquityVision framework

UK — Ipsos Healthcare has announced the global launch of a research framework that links the major sources of commercial equity in the multi-channel healthcare marketing environment.

EquityVision is the “next generation” of Ipsos Healthcare’s BrandVision which combines Attitudinal Equity (AE) with barrier effects to provide estimated market share. 

The framework extends the AE concept to include brands, companies and sales representatives and then links these to enable clients to understand how they interact. 

The EquityVision portfolio currently comprises BrandVision and CorporateVision (brand AE, company AE and sales rep AE), with channel AE and message impact to follow later this year. 

Neil Martin, associate director of Ipsos Healthcare’s Advanced Analytics Group, said: “EquityVision addresses all three challenges currently facing our clients: connecting findings across key sources of commercial equity; taking account of the new world of multi-channel promotion and service; and understanding how to impact customer behaviours that underpin commercial performance.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts