NEWS4 October 2017
KUWAIT – Ipsos has introduced a new online access panel in Kuwait to extend its Middle East and North Africa coverage.
Launched in early July, it now consists of 8,000 people. Kuwait is the latest addition to Ipsos Interactive Services (IIS) panels in the MENA region, joining Saudi Arabia, United Arab Emirates, Qatar, Egypt, Lebanon, Jordan and Morocco.
The MENA online panel now consists of more than half a million panelists.
Amir Fahim, head of Ipsos in Kuwait, Qatar and Bahrain, said: “In our consistent efforts to provide our clients with cutting edge tools and methodologies, we are pleased to introduce the first online panel in Kuwait. It will bring the flexibility of quicker delivery timelines as well as cost effectiveness.”
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