NEWS25 June 2015

Ipsos Connect wins Barb contracts

New business News UK

UK — The TV audience measurement body Barb has awarded Ipsos Connect its new combined Establishment Survey and Panel Recruitment contract.


Barb’s Establishment Survey provides viewer demographic, device and platform data that informs the industry on the broadcast landscape.

While the Establishment Survey provides the dataset for the profile of the UK Barb panel, this appointment means that interviewers for the Establishment Survey will be also responsible for recruiting homes onto the panel itself.

The award followed a four-month tender process and is effective from January 2016 for an initial three years. It replaces two previous contracts and follows a successful pilot study by Barb in 2014.

Barb said the major benefits of combining the two studies are speed and efficiency; the pilot study showed that a combined contract could reduce up to 90 days in the time between a home being contacted for the Establishment Survey and, if successfully recruited, becoming an active participant in the panel.

Ipsos MORI conducted the pilot study.

The two other major contracts that make up the Barb service are unaffected and run until the end of 2018. They are: survey design and methodology by RSMB; and panel management, meter installation, data collection and data production by Kantar Media.