Intomart GfK wins three-year extension to Dutch radio contract
The contract, which will now run until the end of 2015, will merge results from 7,500 listeners using a paper diary and a further 325 respondents wearing a passive electronic meter built into a wristwatch for a week at a time.
Last year, Intomart GfK won a three-year deal in conjunction with ComScore to run an online audience measurement system for Dutch industry committee STIR.
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