NEWS9 June 2010

Interactive Advertising Bureau launches Tablet Task Force

Features North America

US— Hot on the heels of the iPad launch, the Interactive Advertising Bureau has formed a task force to create an infrastructure to support advertising opportunities on tablets and e-readers.

The Tablet Task Force’s preliminary objectives are to explore and define best advertising practices in the sector, build an infrastructure for ongoing growth and provide guidance on the development of ad standards for iPads and similar devices.

A group of senior publishing and interactive executives. co-chaired by IDG Communications CEO Bob Carrigan, make up the task force.

Carrigan said: “The ad market is developing for tablets and e-readers as the excitement builds for those devices. Their growth will create new revenue for media companies, agencies and technology companies and new experience for users.”

IAB president and CEO Randall Rothenberg added: “The Tablet Task Force launches an important conversation about what should happen to drive sustainable advertising growth for tablets and e-readers, and taps into the combined experience and expertise of respected industry leaders.”