Intent Lab launches Digital Satisfaction Index
To build DSI, Northwestern University Medill School and Performics conducted in-person consumer interviews and surveys with more than 3,000 participants in the US and UK in spring 2016. They identified the four key factors of consumer satisfaction as: trust, utility, social and privacy.
Michael Kahn (pictured), CEO of Performics Worldwide, said: “We built the Intent Lab because we firmly believe intent is the single-most important marketing variable, shaping the way we deliver results for our clients. The DSI is a new industry standard, illuminating insight into online user perceptions. This knowledge will arm brands with the ability to harness the power of marketing in a post-digital world.”
The US DSI score was 58.4 while the UK’s overall DSI score was 65.6, suggesting UK consumers were more satisfied with their digital experiences.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments