NEWS8 December 2020

InSites Consulting rebrands ABN Impact

Asia Pacific M&A News UK

SINGAPORE – Insight agency InSites Consulting has rebranded its Asia-based insight community agency ABN Impact, following its acquisition last year.

Maz Amirahmadi insites_crop

InSites bought ABN Impact for an undisclosed sum in December 2019. The company has offices in Thailand, Hong Kong, Indonesia, the Philippines, South Korea, China, and Singapore.

Bringing ABN Impact under the InSites Consulting brand follows the acquisition of Join the Dots in the UK and the subsequent dropping of the Join the Dots brand in October. Earlier in the year, the company rebranded Columinate, the South African agency it bought in 2018, as InSites Consulting South Africa.

Globally, InSites has around 500 staff operating from 17 offices.

Kristof De Wulf, chief executive at InSites Consulting, said: “Combined with our office in Australia, we now have a unified brand across Asia-Pacific, which not only our clients but also our employees can benefit from.”

Maz Amirahmadi, formerly chief executive of ABN Impact/InSites Consulting (pictured), has been named managing director Asia at InSites Consulting.

Amirahmadi said: “We’re excited to rebrand fully to InSites Consulting Asia, as which we will continue to expand our digital research capabilities and embed best practice across the region.”